Astro is looking for a creative retail Visual Merchandiser to increase sales, get buyer's attention and to provide an excellent in-store experience. The goal is to use visual merchandising to convert window shoppers into prospects, elevate the Astro brand, support sales objectives and maximize profitability.
Based at the Astro HQ in Harlow, UK and reporting to the Senior Graphic Designer, the Visual Merchandiser will work alongside the Junior Exhibition Designer. The Visual Merchandiser should hold a minimum of 3-5 years' experience creating VM concepts for a retail/showroom environment.
- Create VM concepts that showcase the Astro brand and can be adapted to suit retail and wholesale partner showrooms globally.
- Conduct research on current and future trends in design and lifestyle, and associated target market features.
- Visit branches to coach in-store visual merchandising or sales teams to interpret the VM guidelines and train them in the execution of the visual concept.
- Work with architectural features of stores to maximise the available space.
- Liaising with teams such as procurement, exhibitions and marketing to create design themes and plans, often months in advance, including creative in-store displays, and signage concepts.
- Meet with business, sales and retail managers to discuss sales strategies and identify how visual merchandising can help support these.
- Maintain a budget and negotiate with existing suppliers of visual materials.
- Identify new suppliers where required, ensuring they add value, knowledge and experience. They must also be able to work within budgets available.
- Use artistic skills or computer-aided design (CAD) packages, such as Solidworks, or Adobe Creative Suite, to create visuals and plans.
- Carry out 'comp (comparison) shops' to maintain awareness of other retailers' visual merchandising concepts.
- Seek feedback from colleagues and customers on the visual impact of displays and analyse any sales impact.
- BS degree in visual merchandising, fashion merchandising, exhibition design, visual communications or similar.
- Proven work experience as a visual merchandiser or visual manager.
- Demonstrable visual design skills with a strong retail merchandising portfolio.
- Solid experience in field visual merchandising, including window displays, signs, interior displays and space utilisation.
- Proficiency in Solidworks, Photoshop, Illustrator, or other visual design tools.
- Knowledge of current visual merchandising trends and best practices.
- Have a flair for design and colour.
- Be creative, imaginative and energetic.
- The job can be very physical with lots of lifting and carrying, climbing of ladders and use of power tools. Subsequently, good levels of stamina and manual dexterity are useful.