As you can see from the table above, we use Google Analytics (if you have consented to the use of targeting cookies). We have activated Google Signals in Google Analytics. This is an analytics feature provided by Google, to provide aggregated and anonymised information. However, this feature is only enabled when a user is signed into their Google account while visiting the website, and has turned on 'Personalised ads' in their Google Account.
The main feature of Google signals is that it allows cross-device tracking, meaning user data can be analysed across multiple devices. By activating Google Signals, data is collected and linked to a user's Google Account. Therefore, Google is able to recognise, for example, when a user views a product on the website via a smartphone but then buys the product via a laptop. Activating Google Signals also means we can launch cross-device remarketing campaigns that would otherwise not be possible. Remarketing means that we can show users our offer on other websites.
If a user does not wish to use this feature, they must deactivate the "Ads Personalisation" feature in their Google account's Ad Centre.
How do I manage my cookies?
Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.
The following links may be helpful in detailing how to manage your cookies.
- Cookie settings in Internet Explorer: http://windows.microsoft.com/en-GB/internet-explorer/delete-manage-cookies#ie=ie-10
- Cookie settings in Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
- Cookie settings in Chrome: https://support.google.com/chrome/answer/95647?hl=en&ref_topic=14666
- Cookie settings in Safari web and iOS: https://support.apple.com/kb/PH17191?locale=en_US
Last updated 31/07/2023